Why I Started PBAP:
I started Pretty But A Problem because I didn’t see enough brands that truly represented the full woman. Beauty gets attention, but mindset keeps it. I wanted something that speaks to women who are not only put together on the outside, but disciplined, intelligent, and self-aware — women who don’t fold under pressure and don’t need validation to know who they are.

What Makes It Different:
This brand isn’t for everybody — and it’s not supposed to be. PBAP is for the woman who is book smart, street smart, and intentional. She can be soft and polished, but still stands firm. It’s more than lip gloss — it’s energy, standards, and identity.

“Pretty But A Problem was created for women who know they can be soft and powerful at the same time. Pretty is just the surface.”

Trinity Townsend Founder & CEO